Hello there!
“The most important step anyone can take. It’s not the first one, is it? It’s the next one.”
I’m a Mexican technologist and photographer, an ex-Googler based in Mexico City, with a bachelor’s degree in I.T. Management from the Monterrey Institute of Technology and Higher Education (Tecnológico de Monterrey).
My native language is I.T. I’m fluent in both technical jargon and plain language, comfortable translating complex systems into ideas people can actually use.
My currency, however, is art.
I have a deep passion for visual media, with photography as my main creative driver. Iconomática is the name under which my visual and artistic work lives, a space where technology, composition, and meaning intersect.
I’m currently an Associate Director at Omnicom Media Group, working with Amazon’s marketing data across U.S. and Latin American markets, spanning multiple lines of business including Retail and Prime Video, among others.
Over the past 13+ years, I’ve helped brands and technology companies across Europe, the UK, Mexico, Latin America, Australia, and the United States navigate digital strategy, data analysis, marketing, I.T. solutions, design, and visual storytelling. My work sits at the crossroads of data systems and aesthetics, where performance meets intent.
BRANDS I HAVE WORKED WITH
